Tinder is a location-based social search mobile app that facilitates communication between mutually interested users, allowing matched users to chat. The app is most commonly used as a dating app but has branched out to provide more services, making it more of a general social media application. Matching is based on Facebook and Spotify profiles. Originally incubated inside Hatch Labs, the app was launched in 2012. By 2014, it was registering about one billion "swipes" per day. Tinder is among the first "swiping apps", whose users employ a swiping motion to choose photos of other users, swiping right for potentially good matches and swiping left on a photo to move to the next one.